{ "site": { "headline": "I design brands, websites and apps, and build the AI systems that make them", "about_short": "I’m Jean, an independent designer based in Almaty. I work across brand identities, websites and digital products, from the first conversation to launch and handover.", "email": "jeanwwd@gmail.com", "lead": { "note": "Your message goes directly to Jean. I reply by email or Telegram.", "done": "Your message has been sent. I’ll read it and reply in writing.", "budgets": [] }, "socials": [], "services": { "label": "Services", "title": [ "How I work: a task, a project,", "or month to month" ], "rows": [ { "name": "A single task", "text": "one deliverable with a clear result: a logo, a deck, a landing page.", "price": "" }, { "name": "A project", "text": "from direction to a working result, in agreed stages.", "price": "" }, { "name": "Ongoing direction", "text": "I lead brand and product design inside your team, month to month.", "price": "" } ], "note": "Every job starts with a free written brief: I describe the task back to you, and the price and timeline come from that.", "cta": "Discuss a project" }, "process": { "label": "Process", "title": "From the first conversation to handover", "steps": [ { "n": "01", "title": "Conversation", "text": "you tell me the task, I ask what it should change.", "pill": "", "image": "" }, { "n": "02", "title": "Written brief", "text": "I describe the task back to you; price and timeline come from it. Free.", "pill": "", "image": "" }, { "n": "03", "title": "Direction", "text": "references, structure and one visual direction, agreed before production.", "pill": "", "image": "" }, { "n": "04", "title": "Production", "text": "design and build in stages, each one shown and accepted.", "pill": "", "image": "" }, { "n": "05", "title": "Launch and handover", "text": "the working result, the sources, and the rules for changing it.", "pill": "", "image": "" } ] }, "restricted_labels": { "nda": "Under NDA", "in-progress": "In progress", "permission": "Coming soon" }, "eras": [ { "key": "studio", "label": "Studio" }, { "key": "earlier", "label": "Earlier" } ], "url": "https://jeanwwd.com", "about": { "headline": "One designer, from the first idea to the working thing.", "intro": "I’m Jean, based in Almaty. I design brands, websites and product interfaces, and build the systems behind them. You work directly with the person making the decisions and doing the work.", "paragraphs": [ "Some projects start with a name and an identity. Others need a website, a product interface or a better way to manage content. I connect those parts so the result works as a whole.", "My work includes hospitality, travel, mobility, beauty and digital products. The portfolio brings together my current independent practice and earlier work, with the scope of each project stated on its page.", "I also build with AI: image production, content workflows and interfaces for AI products. The tools change; I remain responsible for the design decisions and the result." ], "outside": "Outside design, I play drums and organise JILT. Music and visual culture are part of my practice, too." } }, "kinds": [ { "key": "brand", "label": "Brand" }, { "key": "web", "label": "Websites" }, { "key": "panel", "label": "Client panels" }, { "key": "ui", "label": "Product UI" }, { "key": "decks", "label": "Presentations" }, { "key": "video", "label": "Video" }, { "key": "print", "label": "Print & social" }, { "key": "images", "label": "Images" }, { "key": "ai", "label": "AI systems" }, { "key": "industrial", "label": "Industrial design" }, { "key": "naming", "label": "Naming" }, { "key": "packaging", "label": "Packaging" }, { "key": "research", "label": "UX research" }, { "key": "merch", "label": "Merch" } ], "industries": [ { "key": "hospitality", "label": "Hospitality" }, { "key": "travel", "label": "Travel" }, { "key": "mobility", "label": "Mobility" }, { "key": "media", "label": "Media" }, { "key": "food", "label": "Food" }, { "key": "kids", "label": "Kids & education" }, { "key": "beauty", "label": "Beauty" }, { "key": "realestate", "label": "Real estate" }, { "key": "events", "label": "Events" }, { "key": "other", "label": "Other" } ], "works": [ { "client": "Qazaq Garden", "client_full": "Qazaq Garden", "client_slug": "qazaq-garden", "client_note": "eco-hotel", "kind": "Website", "kind_slug": "website", "kind_key": "web", "industry": "Hospitality", "industry_key": "hospitality", "what": "A three-language website for twelve cabins in the Almaty foothills.", "live": [ "https://qazaqgarden.kz" ], "featured": 1, "cover": "media/qazaq-garden/website/01-hero.webp", "mark": "", "frame": { "video": "", "poster": "", "pages": [] }, "media": [ { "src": "media/qazaq-garden/website/02-koda-2.webp", "type": "image", "ratio": "1245/933", "caption": "Koda cabin interior, from the accommodation gallery." }, { "src": "media/qazaq-garden/website/03-garden-panorama.webp", "type": "image", "ratio": "1145/644", "caption": "The hotel grounds and surrounding landscape." }, { "src": "media/qazaq-garden/website/04-amenity-interior.webp", "type": "image", "ratio": "1600/1200", "caption": "Interior photography selected for the accommodation pages." } ], "tunnel": [], "facts": [ { "n": "12", "title": "cabins", "text": "Individual pages with photographs and amenities." }, { "n": "3", "title": "languages", "text": "Russian, Kazakh and English." } ], "text": [ "Qazaq Garden is an eco-hotel in the mountains outside Almaty. Its website brings the cabins, terraces and surrounding landscape into one place, with a separate gallery and practical details for each stay.", "Guests can browse the cabin catalogue, compare amenities and continue to the hotel’s existing booking system. Russian, Kazakh and English versions share the same structure.", "The visual direction follows the hotel’s own photography: large views of the landscape, restrained sage green and a serif paired with a clear sans serif. The team can update photographs, descriptions and prices through its content panel." ], "credits": [ { "role": "Website design and frontend", "name": "Jean Ivanov" } ], "era": "studio", "year": "2026", "restricted": "", "teaser": "", "publication": "public" }, { "client": "Qazaq Garden", "client_full": "Qazaq Garden", "client_slug": "qazaq-garden", "client_note": "eco-hotel", "kind": "Photo direction", "kind_slug": "photo-direction", "kind_key": "images", "industry": "Hospitality", "industry_key": "hospitality", "what": "A photographic library for cabins, terraces and the places between.", "live": [ "https://qazaqgarden.kz" ], "featured": 0, "cover": "media/qazaq-garden/photo-direction/01-garden-panorama.webp", "mark": "", "frame": { "video": "", "poster": "", "pages": [] }, "media": [ { "src": "media/qazaq-garden/photo-direction/02-koda-2.webp", "type": "image", "ratio": "1245/933", "caption": "Koda cabin interior from the accommodation library." }, { "src": "media/qazaq-garden/photo-direction/03-amenity-sauna.webp", "type": "image", "ratio": "1600/873", "caption": "Sauna photography from the hotel’s own collection." }, { "src": "media/qazaq-garden/photo-direction/04-amenity-terrace.webp", "type": "image", "ratio": "1245/933", "caption": "Terrace photography prepared for the website." } ], "tunnel": [], "facts": [ { "n": "242", "title": "cabin photographs", "text": "Organised by accommodation." }, { "n": "39", "title": "terrace photographs", "text": "Separate lower and upper terrace collections." } ], "text": [ "The hotel supplied a large collection of photographs. The task was to select and organise the images so a guest could understand both the character of the place and the differences between individual cabins.", "The library groups exterior and interior views by accommodation, with separate collections for the terraces and shared spaces. Images were prepared for the website and its editable galleries; the photography itself belongs to the hotel." ], "credits": [ { "role": "Image selection, processing and art direction", "name": "Jean Ivanov" } ], "era": "studio", "year": "2026", "restricted": "", "teaser": "", "publication": "public" }, { "client": "Apex Overland", "client_full": "Apex Overland", "client_slug": "apex-overland", "client_note": "expedition operator", "kind": "Website", "kind_slug": "website", "kind_key": "web", "industry": "Travel", "industry_key": "travel", "what": "An English-first website for expeditions and camps in Central Asia.", "live": [ "https://apexoverland.kz" ], "featured": 3, "cover": "media/apex-overland/website/01-kz-valley-domes.webp", "mark": "", "frame": { "video": "", "poster": "", "pages": [] }, "media": [ { "src": "media/apex-overland/website/02-rv-lounge.webp", "type": "image", "ratio": "1600/1600", "caption": "Vehicle interior from the fleet presentation." }, { "src": "media/apex-overland/website/03-rv-exterior-motorhome.webp", "type": "image", "ratio": "1800/1029", "caption": "Motorhome imagery used in the fleet catalogue." }, { "src": "media/apex-overland/website/04-dining-camp.webp", "type": "image", "ratio": "1800/1800", "caption": "Outdoor dining imagery from the website’s camp library." } ], "tunnel": [], "facts": [ { "n": "2", "title": "languages", "text": "English and Russian." }, { "n": "3", "title": "catalogues", "text": "Tours, destinations and fleet." } ], "text": [ "Apex Overland organises remote camps and overland travel in Kazakhstan and Central Asia. The website introduces the destinations, fleet and ways to stay through large landscape and camp imagery.", "English is the primary language, with Russian as the second version. Tours, destinations and vehicles have their own content collections, so the operator can maintain the catalogue after handover.", "The image library combines camp photography with art-directed visualisations. These pictures present the travel offer and visual direction; they are not evidence of a completed expedition." ], "credits": [ { "role": "Website design and frontend", "name": "Jean Ivanov" } ], "era": "studio", "year": "2026", "restricted": "", "teaser": "", "publication": "public" }, { "client": "Mobilica", "client_full": "Mobilica", "client_slug": "mobilica", "client_note": "", "kind": "Website", "kind_slug": "website", "kind_key": "web", "industry": "Mobility", "industry_key": "mobility", "what": "Two websites for vehicle leasing: a brand showcase and a route for taxi drivers.", "live": [ "https://www.mobilica.kz", "https://taxi.mobilica.kz" ], "featured": 6, "cover": "media/mobilica/website/01-hero-bg-mountains.webp", "mark": "", "frame": { "video": "", "poster": "", "pages": [] }, "media": [ { "src": "media/mobilica/website/02-owner-sedan.webp", "type": "image", "ratio": "1920/1080", "caption": "Vehicle imagery used in the driver offer." }, { "src": "media/mobilica/website/03-cruising.webp", "type": "image", "ratio": "1920/1080", "caption": "Road imagery from the landing page." }, { "src": "media/mobilica/website/04-owner-geely.webp", "type": "image", "ratio": "1920/1080", "caption": "Car presentation from the leasing image library." } ], "tunnel": [], "facts": [ { "n": "2", "title": "websites", "text": "Brand showcase and taxi-driver landing." }, { "n": "2", "title": "languages", "text": "Russian and Kazakh." } ], "text": [ "Mobilica needed its main vehicle showcase and taxi-driver landing page moved from Webflow into a maintainable website system. Both versions support Russian and Kazakh.", "The work brought together the car catalogue, a financing calculator and the questions a driver needs answered before applying. Each site keeps its own audience and navigation while the content can be managed centrally.", "The car and lifestyle imagery shown here comes from the website’s asset library. The project includes the implementation of the two sites, rather than a new Mobilica brand identity." ], "credits": [ { "role": "Website design adaptation and frontend", "name": "Jean Ivanov" } ], "era": "studio", "year": "2026", "restricted": "", "teaser": "", "publication": "public" }, { "client": "Human First", "client_full": "Human First", "client_slug": "human-first", "client_note": "", "kind": "Website", "kind_slug": "website", "kind_key": "web", "industry": "Media", "industry_key": "media", "what": "An editorial website for an agency working in online education.", "live": [ "https://human-first.ru" ], "featured": 5, "cover": "media/human-first/website/01-hero-2.webp", "mark": "", "frame": { "video": "", "poster": "", "pages": [] }, "media": [ { "src": "media/human-first/website/02-hero-merch.webp", "type": "image", "ratio": "1472/728", "caption": "Merchandise imagery from the Human First website." }, { "src": "media/human-first/website/03-hero-media.webp", "type": "image", "ratio": "1600/792", "caption": "Media-section visual from the website library." }, { "src": "media/human-first/website/04-kartozi-merch.webp", "type": "image", "ratio": "1600/2401", "caption": "Merchandise imagery for the Kartozi case." } ], "tunnel": [], "facts": [], "text": [ "Human First works with online-education businesses on sales and long-term customer relationships. Its website brings the agency’s services, podcasts, articles, social content and merchandise into one editorial presentation.", "A dark visual system brings photography, large type and the media feed together. The site includes case material, publication formats and a merchandise presentation, with content maintained by the client team.", "The imagery shown is drawn from the site’s own art direction and asset library." ], "credits": [ { "role": "Website design and frontend", "name": "Jean Ivanov" } ], "era": "studio", "year": "2026", "restricted": "", "teaser": "", "publication": "public" }, { "client": "Human First", "client_full": "Human First", "client_slug": "human-first", "client_note": "", "kind": "Photo direction", "kind_slug": "photo-direction", "kind_key": "images", "industry": "Media", "industry_key": "media", "what": "A visual library spanning editorial, merchandise and case imagery.", "live": [ "https://human-first.ru" ], "featured": 0, "cover": "media/human-first/photo-direction/01-hero-merch.webp", "mark": "", "frame": { "video": "", "poster": "", "pages": [] }, "media": [ { "src": "media/human-first/photo-direction/02-hero-lun.webp", "type": "image", "ratio": "1600/1600", "caption": "Hero imagery from the editorial library." }, { "src": "media/human-first/photo-direction/03-hero-prodano.webp", "type": "image", "ratio": "1600/792", "caption": "Project visual from the website collection." }, { "src": "media/human-first/photo-direction/04-blueprint-bridge.webp", "type": "image", "ratio": "1600/894", "caption": "Illustrative bridge image from the content library." } ], "tunnel": [], "facts": [], "text": [ "The Human First website needed pictures that could move between a media feed and an agency presentation without changing character. The library brings together low-light editorial scenes, objects and merchandise images.", "The work covers the selection and direction of website imagery. The images below are visual assets used in the website, rather than photographs documenting commercial results." ], "credits": [ { "role": "Visual direction and image selection", "name": "Jean Ivanov" } ], "era": "studio", "year": "2026", "restricted": "", "teaser": "", "publication": "public" }, { "client": "Qazcorn group", "client_full": "QAZCORN, PARTYCORN, Eurasia Foods", "client_slug": "qazcorn-group", "client_note": "group of companies", "kind": "Websites", "kind_slug": "websites", "kind_key": "web", "industry": "Food", "industry_key": "food", "what": "Three related food businesses, each with its own website.", "live": [ "https://qazcorn.kz", "https://partycorn.kz", "https://eurasiafoods.kz" ], "featured": 7, "cover": "media/qazcorn-group/websites/01-scene-karamelnyj.webp", "mark": "", "frame": { "video": "", "poster": "", "pages": [] }, "media": [ { "src": "media/qazcorn-group/websites/02-scene-syrnyj.webp", "type": "image", "ratio": "1000/1500", "caption": "Cheese flavour and its colour direction." }, { "src": "media/qazcorn-group/websites/03-lineup-packs.webp", "type": "image", "ratio": "1600/587", "caption": "The product range shown together." }, { "src": "media/qazcorn-group/websites/04-warehouse-bulk-sacks.webp", "type": "image", "ratio": "1376/768", "caption": "Wholesale imagery from the Eurasia Foods website." } ], "tunnel": [], "facts": [ { "n": "3", "title": "websites", "text": "QAZCORN, PARTYCORN and Eurasia Foods." }, { "n": "2", "title": "languages", "text": "Russian and Kazakh on each site." } ], "text": [ "QAZCORN, PARTYCORN and Eurasia Foods belong to one group, but speak to different buyers. The work gives each business its own front door, from branded popcorn to event service and wholesale supply.", "The QAZCORN site uses the product range as its organising idea: distinct flavour colours, large packs and short explanations. The related sites adapt the structure to their own offers instead of repeating the same page.", "Each website has Russian and Kazakh versions. Product and supply imagery comes from the project’s own visual library; commercial prices are not part of the public presentation." ], "credits": [ { "role": "Website design and frontend", "name": "Jean Ivanov" } ], "era": "studio", "year": "2026", "restricted": "", "teaser": "", "publication": "public" }, { "client": "Tofik RUN", "client_full": "Tofik RUN", "client_slug": "tofik-run", "client_note": "game", "kind": "Art direction", "kind_slug": "art-direction", "kind_key": "images", "industry": "Kids & education", "industry_key": "kids", "what": "A connected visual world for Tofik RUN.", "live": [ "https://tofikrun.kz" ], "featured": 0, "cover": "media/tofik-run/art-direction/01-world-temple.webp", "mark": "", "frame": { "video": "", "poster": "", "pages": [] }, "media": [ { "src": "media/tofik-run/art-direction/02-world-swamp.webp", "type": "image", "ratio": "1080/1350", "caption": "Swamp setting and its colour direction." }, { "src": "media/tofik-run/art-direction/03-world-rust.webp", "type": "image", "ratio": "640/800", "caption": "Rust setting with an industrial palette." }, { "src": "media/tofik-run/art-direction/04-world-garden.webp", "type": "image", "ratio": "1080/1350", "caption": "Garden setting from the world series." }, { "src": "media/tofik-run/art-direction/05-world-mech.webp", "type": "image", "ratio": "640/800", "caption": "Mechanical setting from the world series." } ], "tunnel": [], "facts": [], "text": [ "The visual direction defines how Tofik, his opponents and the environments belong to the same game. The work follows a shared character and world canon across distinct locations.", "The scenes below show the range of settings through assets used on the project’s website. Each location has its own palette and landmarks while keeping the same readable, stylised character.", "This is art direction for a game world. It is not a claim that all of the environments shown have shipped as playable levels." ], "credits": [ { "role": "Project lead and art director", "name": "Jean Ivanov" } ], "era": "studio", "year": "2026", "restricted": "", "teaser": "", "publication": "public" }, { "client": "Tofik RUN", "client_full": "Tofik RUN", "client_slug": "tofik-run", "client_note": "game", "kind": "Website", "kind_slug": "website", "kind_key": "web", "industry": "Kids & education", "industry_key": "kids", "what": "A three-language website introducing Tofik and his game world.", "live": [ "https://tofikrun.kz" ], "featured": 2, "cover": "media/tofik-run/website/01-hero-wide-v3.webp", "mark": "", "frame": { "video": "", "poster": "", "pages": [] }, "media": [ { "src": "media/tofik-run/website/02-threat-wide-v3.webp", "type": "image", "ratio": "1920/1072", "caption": "The opposing characters in the second key visual." }, { "src": "media/tofik-run/website/03-world-forest.webp", "type": "image", "ratio": "1080/1350", "caption": "Forest world imagery from the landing page." }, { "src": "media/tofik-run/website/04-world-canyon.webp", "type": "image", "ratio": "1080/1350", "caption": "Canyon world imagery from the landing page." } ], "tunnel": [], "facts": [ { "n": "3", "title": "languages", "text": "Kazakh, Russian and English." } ], "text": [ "Tofik RUN needed a public introduction with the energy of the game itself. The landing page combines a large illustrated first screen, poster-like typography and a sequence of character and world scenes.", "The site runs in Kazakh, Russian and English. Its role is to introduce the character, the threat and the worlds of the game, with a consistent visual language across the different language versions.", "My role in the wider project is project lead and art director. This case focuses on the website and the visual material produced for it." ], "credits": [ { "role": "Project lead, art direction and website design", "name": "Jean Ivanov" } ], "era": "studio", "year": "2026", "restricted": "", "teaser": "", "publication": "public" }, { "client": "Bestee", "client_full": "Bestee", "client_slug": "bestee", "client_note": "beauty marketplace", "kind": "Brand book", "kind_slug": "brand-book", "kind_key": "brand", "industry": "Beauty", "industry_key": "beauty", "what": "A visual identity and brand book for a beauty marketplace.", "live": [ "https://bestee.kz" ], "featured": 4, "cover": "media/bestee/brand-book/01-ru-billboard-a.webp", "mark": "", "frame": { "video": "", "poster": "", "pages": [] }, "media": [ { "src": "media/bestee/brand-book/02-gpt-phone.webp", "type": "image", "ratio": "1024/1024", "caption": "Mobile presentation mockup of the Bestee identity." }, { "src": "media/bestee/brand-book/03-giftwrap.webp", "type": "image", "ratio": "1376/768", "caption": "Gift-wrap application mockup." }, { "src": "media/bestee/brand-book/04-atmosphere.webp", "type": "image", "ratio": "1376/768", "caption": "Material and colour direction for the identity." } ], "tunnel": [], "facts": [], "text": [ "Bestee brings beauty products and their creators into one marketplace. The identity uses a floral sign, a restrained dark blue and cream palette, and a system of packaging and digital applications.", "The brand book carries the identity across screens, parcels, wrapping and larger-format placements. These images are presentation mockups of the design system, not photographs of installed advertising.", "The scope shown here is the identity and its applications. The marketplace itself is developed by the client’s engineering team." ], "credits": [ { "role": "Brand design and art direction", "name": "Jean Ivanov" } ], "era": "studio", "year": "2026", "restricted": "", "teaser": "", "publication": "public" }, { "client": "THE CLUB", "client_full": "THE CLUB", "client_slug": "the-club", "client_note": "", "kind": "Posters & social", "kind_slug": "posters-and-social", "kind_key": "print", "industry": "Events", "industry_key": "events", "what": "A poster series for ORCHESTR at THE CLUB.", "live": [], "featured": 0, "cover": "media/the-club/posters-and-social/01-curtain-silhouettes-1-final.webp", "mark": "", "frame": { "video": "", "poster": "", "pages": [] }, "media": [ { "src": "media/the-club/posters-and-social/02-laser-fan-2-final.webp", "type": "image", "ratio": "839/1494", "caption": "Laser-fan variation in the same type system." }, { "src": "media/the-club/posters-and-social/03-ice-bucket-1-final.webp", "type": "image", "ratio": "913/1624", "caption": "Object-led variation with the instrument and ice bucket." }, { "src": "media/the-club/posters-and-social/04-crowd-blur-1-final.webp", "type": "image", "ratio": "913/1624", "caption": "Crowd variation from the static campaign set." } ], "tunnel": [], "facts": [], "text": [ "The poster series uses a fixed red, black and white language across different scenes: a stage behind curtains, light cutting through a room, a crowd and objects associated with the evening.", "The event name, date and club mark keep a consistent hierarchy across the set. Each poster can stand alone while remaining recognisable as part of the same campaign.", "These are the static campaign designs from the project archive. The case shows the poster work, without attributing attendance or other event results to it." ], "credits": [ { "role": "Poster design and art direction", "name": "Jean Ivanov" } ], "era": "studio", "year": "2026", "restricted": "", "teaser": "", "publication": "public" }, { "client": "Socrash.ai", "client_full": "Socrash.ai", "client_slug": "socrash-ai", "client_note": "AI copywriting service", "kind": "Brand identity", "kind_slug": "brand-identity", "kind_key": "brand", "industry": "Other", "industry_key": "other", "what": "A lettermark and a curious robot for an AI writing product.", "live": [], "featured": 8, "year": "2022–2024", "era": "earlier", "restricted": "", "teaser": "", "cover": "media/socrash-ai/brand-identity/01-2913-6044-socrashai-01.webp", "mark": "", "frame": { "video": "", "poster": "", "pages": [] }, "media": [ { "src": "media/socrash-ai/brand-identity/02-2913-5840-socrashai-03.webp", "type": "image", "ratio": "1920/1080", "caption": "Wordmark and compact brand sign." }, { "src": "media/socrash-ai/brand-identity/03-2913-6026-socrashai-05.webp", "type": "image", "ratio": "1920/1080", "caption": "Mobile and packaging applications in the portfolio deck." }, { "src": "media/socrash-ai/brand-identity/04-2913-5867-socrashai-06.webp", "type": "image", "ratio": "1920/1080", "caption": "Social content applications of the identity." } ], "tunnel": [], "facts": [], "text": [ "Socrash.ai was a writing and content-marketing product. Its identity paired a custom wordmark and compact “sh” sign with Krash, a turquoise robot developed as a recurring character.", "The system extended into the product presentation, social posts and packaging mockups. The friendly character gave the interface and communication a recognisable centre.", "This is earlier independent work, shown through the original Figma portfolio exports." ], "credits": [ { "role": "Brand, mascot and product design", "name": "Jean Ivanov" } ], "publication": "public" }, { "client": "Socrash.ai", "client_full": "Socrash.ai", "client_slug": "socrash-ai", "client_note": "AI copywriting service", "kind": "Website", "kind_slug": "website", "kind_key": "web", "industry": "Other", "industry_key": "other", "what": "A website introducing an AI writing assistant.", "live": [], "featured": 0, "year": "2022–2024", "era": "earlier", "restricted": "", "teaser": "", "cover": "media/socrash-ai/website/01-2913-5985-socrashai-07.webp", "mark": "", "frame": { "video": "", "poster": "", "pages": [] }, "media": [ { "src": "media/socrash-ai/website/02-1164-1603-landingpc-1200.webp", "type": "image", "ratio": "1920/1693", "caption": "Original desktop landing-page design from Figma." }, { "src": "media/socrash-ai/website/03-1168-2615-about.webp", "type": "image", "ratio": "1906/2000", "caption": "Original About-page design from Figma." } ], "tunnel": [], "facts": [], "text": [ "The Socrash.ai landing page explains the writing product through a clear first screen, a prominent mascot and product examples. The visual language connects directly to the brand and application.", "The work includes the main landing page and the About page. The images below are original design exports and portfolio presentations; the historical site is not linked as a current live product." ], "credits": [ { "role": "Website and visual design", "name": "Jean Ivanov" } ], "publication": "public" }, { "client": "Socrash.ai", "client_full": "Socrash.ai", "client_slug": "socrash-ai", "client_note": "AI copywriting service", "kind": "Product UI", "kind_slug": "product-ui", "kind_key": "ui", "industry": "Other", "industry_key": "other", "what": "An editor, a creator workspace and the settings around them.", "live": [], "featured": 0, "year": "2022–2024", "era": "earlier", "restricted": "", "teaser": "", "cover": "media/socrash-ai/product-ui/01-1168-1572-editor.webp", "mark": "", "frame": { "video": "", "poster": "", "pages": [] }, "media": [ { "src": "media/socrash-ai/product-ui/02-1168-2558-creator.webp", "type": "image", "ratio": "1920/1308", "caption": "Creator workspace design." }, { "src": "media/socrash-ai/product-ui/03-1540-2279-pc-1200workspacesettings.webp", "type": "image", "ratio": "1920/1115", "caption": "Workspace settings." }, { "src": "media/socrash-ai/product-ui/04-1168-1689-format-style-pack.webp", "type": "image", "ratio": "1610/2000", "caption": "Format and style controls." } ], "tunnel": [], "facts": [], "text": [ "The application design centres on writing and editing content. The interface work covers the editor, a creator view and workspace settings, with supporting style and format controls.", "The screens are original Figma exports from the project. They document the design work rather than the current state of a live service." ], "credits": [ { "role": "Product interface design", "name": "Jean Ivanov" } ], "publication": "public" }, { "client": "JILT", "client_full": "JILT", "client_slug": "jilt", "client_note": "", "kind": "Posters & social", "kind_slug": "posters-and-social", "kind_key": "print", "industry": "Events", "industry_key": "events", "what": "A poster and social system for an Almaty electronic-music event.", "live": [], "featured": 0, "year": "2024", "era": "earlier", "restricted": "", "teaser": "", "cover": "media/jilt/posters-and-social/01-poster-1-posterkewl.webp", "mark": "", "frame": { "video": "", "poster": "", "pages": [] }, "media": [ { "src": "media/jilt/posters-and-social/02-poster-1-posterwbg.webp", "type": "image", "ratio": "900/1600", "caption": "A second poster treatment in the same identity." }, { "src": "media/jilt/posters-and-social/03-main-stage-post-main-stage.webp", "type": "image", "ratio": "1600/1600", "caption": "Main Stage announcement design." }, { "src": "media/jilt/posters-and-social/04-dsl-stage-post-dsl-stage.webp", "type": "image", "ratio": "1600/1600", "caption": "DSL Stage announcement design." } ], "tunnel": [], "facts": [], "text": [ "JILT uses a block-like sign, orange and black, and a sharp typographic hierarchy. The campaign system extends the identity into event posters, artist cards and separate stage announcements.", "The layouts keep the event recognisable while changing the programme information. The images are the archived design deliverables, rather than photographs taken by event photographers." ], "credits": [ { "role": "Art direction and graphic design", "name": "Jean Ivanov" } ], "publication": "public" }, { "client": "JILT", "client_full": "JILT", "client_slug": "jilt", "client_note": "", "kind": "Print", "kind_slug": "print", "kind_key": "print", "industry": "Events", "industry_key": "events", "what": "The practical printed pieces behind a night out.", "live": [], "featured": 0, "year": "2024", "era": "earlier", "restricted": "", "teaser": "", "cover": "media/jilt/print/01-badges-org-1.webp", "mark": "", "frame": { "video": "", "poster": "", "pages": [] }, "media": [ { "src": "media/jilt/print/02-badges-photo-1.webp", "type": "image", "ratio": "1400/1974", "caption": "Photography-team badges." }, { "src": "media/jilt/print/03-guests-1-24-1.webp", "type": "image", "ratio": "1400/1981", "caption": "Cloakroom number set." }, { "src": "media/jilt/print/04-navigation-toilet-1-1.webp", "type": "image", "ratio": "1400/1963", "caption": "Venue navigation sign." } ], "tunnel": [], "facts": [], "text": [ "The JILT identity continues through the objects and signs used at the event: staff badges, cloakroom numbers and navigation.", "The same high-contrast language helps these small pieces remain legible in a busy venue. The selection here focuses on the design system and operational print, without publishing payment QR codes or commercial menus." ], "credits": [ { "role": "Art direction and print design", "name": "Jean Ivanov" } ], "publication": "public" }, { "client": "INIP", "client_full": "INIP", "client_slug": "inip", "client_note": "", "kind": "Brand book", "kind_slug": "brand-book", "kind_key": "brand", "industry": "Other", "industry_key": "other", "what": "An editorial identity documented in a twenty-spread brand book.", "live": [], "featured": 0, "year": "2022", "era": "earlier", "restricted": "", "teaser": "", "cover": "media/inip/brand-book/01-1843-58624-inip-digital-brandbook-4.webp", "mark": "", "frame": { "video": "", "poster": "", "pages": [] }, "media": [ { "src": "media/inip/brand-book/02-1843-58618-inip-digital-brandbook-1.webp", "type": "image", "ratio": "1920/1080", "caption": "The brand-book cover." }, { "src": "media/inip/brand-book/03-1843-58626-inip-digital-brandbook-7.webp", "type": "image", "ratio": "1920/1080", "caption": "Typographic spread in the identity system." }, { "src": "media/inip/brand-book/04-1843-58628-inip-digital-brandbook-5.webp", "type": "image", "ratio": "1920/1080", "caption": "Illustration and typography used together." } ], "tunnel": [], "facts": [ { "n": "20", "title": "spreads", "text": "Original brand-book layouts in Figma." } ], "text": [ "The INIP brand book pairs black and white layouts with a fine, high-contrast serif and a direct typographic voice. Looser illustration introduces a different register inside the otherwise restrained system.", "The document carries the identity through principles, graphic rules and applications. The spreads shown here are exported from the original Figma file.", "This case presents an earlier identity project and its design documentation." ], "credits": [ { "role": "Visual identity and brand-book design", "name": "Jean Ivanov" } ], "publication": "public" }, { "client": "TimeApp", "client_full": "TimeApp", "client_slug": "timeapp", "client_note": "pay-per-minute app", "kind": "Product UI", "kind_slug": "product-ui", "kind_key": "ui", "industry": "Other", "industry_key": "other", "what": "A mobile interface for finding places and paying for time.", "live": [], "featured": 9, "year": "2022", "era": "earlier", "restricted": "", "teaser": "", "cover": "media/timeapp/product-ui/01-3097-6141-timeapp-04.webp", "mark": "", "frame": { "video": "", "poster": "", "pages": [] }, "media": [ { "src": "media/timeapp/product-ui/02-3097-5074-timeapp-01.webp", "type": "image", "ratio": "1920/1080", "caption": "Mobile screens presented together." }, { "src": "media/timeapp/product-ui/03-3097-6012-timeapp-03.webp", "type": "image", "ratio": "1920/1080", "caption": "App and promotional interface presentation." }, { "src": "media/timeapp/product-ui/04-3097-6146-timeapp-05.webp", "type": "image", "ratio": "1920/1080", "caption": "Examples of the interface appearing in physical venues." } ], "tunnel": [], "facts": [], "text": [ "TimeApp brings places and time-based offers into a mobile interface. The design work includes discovery, venue information and the screens around using the service.", "The green accent connects the app with its physical communication and the related TIMEFEST work. The views shown here are the original portfolio layouts and interface presentations.", "This is earlier product design work, from 2022. The case does not imply that the app is currently available in stores." ], "credits": [ { "role": "Product interface and visual design", "name": "Jean Ivanov" } ], "publication": "public" } ] }