Apex Overland Website

ClientApex Overland, expedition operator
Kind of workWebsite
IndustryTravel
Year2026
What was doneAn English-first website for expeditions and camps in Central Asia.Open site

Apex Overland organises remote camps and overland travel in Kazakhstan and Central Asia. The website introduces the destinations, fleet and ways to stay through large landscape and camp imagery.

Vehicle interior from the fleet presentation.
Vehicle interior from the fleet presentation.

English is the primary language, with Russian as the second version. Tours, destinations and vehicles have their own content collections, so the operator can maintain the catalogue after handover.

Motorhome imagery used in the fleet catalogue.
Motorhome imagery used in the fleet catalogue.

The image library combines camp photography with art-directed visualisations. These pictures present the travel offer and visual direction; they are not evidence of a completed expedition.

Outdoor dining imagery from the website’s camp library.
Outdoor dining imagery from the website’s camp library.

In numbers

languages
2 English and Russian.
catalogues
3 Tours, destinations and fleet.

Credits

Website design and frontend
Jean Ivanov

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