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Mobilica

Brand book A brand book for a car-ownership service: logo, colour, 3D illustrations, communication rules and applications.

Client
Mobilica
Kind of work
Brand book
Industry
Mobility

Overview

The brand book sets the Mobilica identity in one document: the logo and wordmark, the blue palette with its gradient, glossy 3D illustrations and the rules for how the brand speaks.

Logo rules and type5

Glossy 3D illustrations: the brand's icon set.
Glossy 3D illustrations: the brand's icon set.
3D icon: a car on the brand blue.
3D icon: a check mark.
3D icon: a question mark.

It carries the identity onto outdoor advertising, merchandise and stationery, so every surface reads as one brand.

Outdoor advertising.
Outdoor advertising.
Brand book: the identity in digital and outdoor ads, with do and don't examples.
Brand book: rules for layouts in communication.
Letterhead.
Letterhead.
The presentation template.
The presentation template.

Credits

Brand identity and brand book
Jean Ivanov
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