Bestee
Brand book A visual identity and brand book for a beauty marketplace.
Overview
Bestee brings beauty products and their creators into one marketplace. The identity uses a floral sign, a restrained dark blue and cream palette, and a system of packaging and digital applications.
best + bestie
The name reads as both: the best of Korean beauty, and a friend who knows your skin. The blossom is its full stop.
Brand book4
The brand book carries the identity across screens, parcels, wrapping and larger-format placements. These images are presentation mockups of the design system, not photographs of installed advertising.
The scope shown here is the identity and its applications. The marketplace itself is developed by the client’s engineering team.
Credits
- Brand design and art direction
- Jean Ivanov
Next projectLucemWebsite & clinic workspace
