Bestee Brand book

ClientBestee, beauty marketplace
Kind of workBrand book
IndustryBeauty
Year2026
What was doneA visual identity and brand book for a beauty marketplace.Open site
Mobile presentation mockup of the Bestee identity.
Mobile presentation mockup of the Bestee identity.
Gift-wrap application mockup.
Gift-wrap application mockup.
01

Bestee brings beauty products and their creators into one marketplace. The identity uses a floral sign, a restrained dark blue and cream palette, and a system of packaging and digital applications.

Material and colour direction for the identity.
Material and colour direction for the identity.
02

The brand book carries the identity across screens, parcels, wrapping and larger-format placements. These images are presentation mockups of the design system, not photographs of installed advertising.

03

The scope shown here is the identity and its applications. The marketplace itself is developed by the client’s engineering team.

Credits

Brand design and art direction
Jean Ivanov

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