Socrash.ai
Brand identity A lettermark and a curious robot for an AI writing product.
Overview
Socrash.ai was a writing and content-marketing product. Its identity paired a custom wordmark and compact “sh” sign with Krash, a turquoise robot developed as a recurring character.
The system extended into the product presentation, social posts and packaging mockups. The friendly character gave the interface and communication a recognisable centre.
socrash.ai
A custom wordmark and a compact “sh” sign.
The identity extends across the product, its website and launch communication.
Credits
- Brand, mascot and product design
- Jean Ivanov
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