Socrash.ai Brand identity
01
Socrash.ai was a writing and content-marketing product. Its identity paired a custom wordmark and compact “sh” sign with Krash, a turquoise robot developed as a recurring character.
02
The system extended into the product presentation, social posts and packaging mockups. The friendly character gave the interface and communication a recognisable centre.
03
This is earlier independent work, shown through the original Figma portfolio exports.
Credits
- Brand, mascot and product design
- Jean Ivanov
