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Colossus

Brand book A brand book for a 3,200 m² concert and event venue in Almaty: a monochrome identity, logo rules, seasonal colours and applications.

Client
Colossus, venue
Kind of work
Brand book
Industry
Events
Year
2026
The cover of the Colossus brand book, Vol. 1, with the authors' credits.

Overview

Colossus hosts concerts, corporate events and festivals, and runs its own festival JAR and the JILT party series. The brand book gives all of them one voice: a monochrome palette from white to graphite, a logo that is never recoloured and headlines that mix upright and italic type.

The main hall of Colossus during a JILT night. Video: JILT, YouTube.
The logo, compact and original, inverted.
The logo, compact and original, inverted.
Co-branding with JILT: the slash divides two marks of equal weight.
Co-branding with JILT: the slash divides two marks of equal weight.
The opening spread: 3,200 m² of pure space.
The opening spread: 3,200 m² of pure space.
Tone of voice: confident, technical, driven.
Tone of voice: confident, technical, driven.
One family, Helvetica Neue, in four styles; only headlines mix them.
One family, Helvetica Neue, in four styles; only headlines mix them.

Six seasonal colours let the brand change its clothes between seasons without losing its face; every use of them is agreed with the identity authors.

The core palette, from white to graphite.
The core palette, from white to graphite.
The seasonal palette.
The seasonal palette.

Post templates9

Grand Opening on 6 December: the banner for the ticket site.
Grand Opening on 6 December: the banner for the ticket site.
The compact logo on the stage screen.
The compact logo on the stage screen.
The main stage with its LED screen.
The main stage with its LED screen.
JILT at Colossus, 30 April 2026: Héctor Oaks on the LED wall. Video: Héctor Oaks, YouTube.

Prompt rules for the 3D visuals: the chrome hand with scissors from the Grand Opening poster, with the prompt beside it.

Merch by Kirill Kozlovsky: the print layout.
Merch by Kirill Kozlovsky: the print layout.

Credits

Brand identity and brand book, co-author
Kirill Kozlovsky
Brand identity and brand book, co-author
Jean Ivanov
Next projectTHE CLUBPosters & social

More work

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