Discuss a projectOIYNUP
Brand & world canon Brand of a children’s learning universe and its world: three shape heroes, their skins and the places they play in.
Overview
OIYNUP is a learning universe for children from two to ten: animation, a game and interactive toys rooted in the culture of the Turkic peoples. Its canon covers the logo with a winking O, the palette, the type and the game versions of three shape heroes from the animated series «Мир Форм»: Kvadrik the cube, Tria the pyramid and Domalak the sphere.
Colour and type
The brand blue, the pink and green of the logo, one colour per hero, and GG Zaglav for headings.
Each hero carries its own colour and a wardrobe of skins, from a firefighter to a dinosaur. The world around them is planned as six biomes with the steppe as the flagship, and the game modes, the interface and the companion device grow from the same canon.
The world
Six biomes around the home base, Ғарыш-база: steppe, canyon, mountains, sea, city and space. The steppe is the flagship and the first to get a finished visual concept.
Modes and events6
The companion device
A pendant with a hero’s face on its screen that docks into a toy body. The form is shown here as a concept.
Credits
- Design lead: brand, characters, world and interface
- Jean Ivanov
- Animated series «Мир Форм»
- Grinvich Technology
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