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Identity and website for a forms platform

GoodBridge

Brand & digital A coherent identity, website and visual language for a form-building platform.

Client
GoodBridge, forms and customer feedback
Kind of work
Brand & digital
Industry
Other
Year
2024

Overview

I designed GoodBridge as a bridge between a business and the people it wants to understand. The work brings the identity, website and product communication into one visual system.

The GoodBridge wordmark on the brand-book pattern.

Brand in use6

The website on a monitor. Presentation mockup.
The folder, with a service pattern inside.
C5 envelopes.
Letterhead and a C4 envelope.
The notebook.
The paper bag.

The website makes the service tangible: visitors see the interface, an example questionnaire and the steps from creating a form to receiving an answer.

The landing page design, panned in a browser window.
The home page, first screen.
The page for companies, first screen.

On the page for companies the brand-book patterns and colours carry the feature tiles.

Colour, modular shapes and service-specific patterns give the system room to grow. The same elements work in a presentation, a product guide and a social post.

One set of pieces: posts, the colour system and the service patterns.
One set of pieces: posts, the colour system and the service patterns.
Brand book: the four-petal mark and the wordmark.
Brand book: the colour palette.
Business-card backs: one colour and pattern each.
Business-card backs: one colour and pattern each.
The pattern on printed matter.
The pattern on printed matter.

Credits

Design and art direction
Jean Ivanov
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