GoodBridge Brand & digital

ClientGoodBridge, forms and customer feedback
Kind of workBrand & digital
IndustryOther
Year2024
What was doneA coherent identity, website and visual language for a form-building platform.
GoodBridge: identity and the form-builder interface.
GoodBridge: identity and the form-builder interface.

I designed GoodBridge as a bridge between a business and the people it wants to understand. The work brings the identity, website and product communication into one visual system.

The website design, from the opening statement to the product walkthrough.

The website makes the service tangible: visitors see the interface, an example questionnaire and the steps from creating a form to receiving an answer.

A colour system that separates the services.
A colour system that separates the services.

Colour, modular shapes and service-specific patterns give the system room to grow. The same elements work in a presentation, a product guide and a social post.

Graphic patterns for forms and surveys.
Graphic patterns for forms and surveys.
The identity in product communication.
The identity in product communication.
A visual language for product guides.
A visual language for product guides.

Credits

Design and art direction
Jean Ivanov

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