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Screens and badges for a robotaxi launch

Yandex Qazaqstan

Event visuals & badges Screen imagery and a badge system for the launch of rovers and robotaxis in Almaty.

Client
Yandex Qazaqstan, autonomous transport launch
Kind of work
Event visuals & badges
Industry
Mobility
Year
2026
The key visual of the evening: the rovers and the robotaxi on the stage ring.

Overview

I developed screen imagery and badge designs for Yandex Qazaqstan’s autonomous-transport launch. The visual system brings together the event’s digital stage and physical materials.

The three LED screens at 17:00 on 24 September 2026, in their real proportion: the DJ background on the 5 × 3 m centre screen, the logo and a rover on each 2 × 3 m side.

Courtesy City places people at the centre of the scene: a rover and a robotaxi give way at a pedestrian crossing. Restrained city geometry, a mountain horizon and turquoise transport connect the idea to Almaty.

Courtesy City, the centre-screen loop of the official part: the robotaxi signals its turn with its own lamps, the rover waits for people to cross.
The wall at 14:00.
The wall at 14:00.
The five-second countdown before the real rover arrived.
The five-second countdown before the real rover arrived.
«Small blocks», the transition between sources across the whole wall, built from the same blocks as the badge.

The badge designs apply the same brand language through typography, cropped graphic elements and a silver-and-turquoise palette. The images show the screen direction and designed material applications.

Invitation and badge; the lanyard photo is a mockup3

The approved badge with a placeholder name.
The badge on the lanyard, a presentation mockup.
Process

Approaches to the centre screen

Approach 1
Approach 1
Approach 2
Approach 2
Approach 3
Approach 3
Approach 4
Approach 4
Approach 5
Approach 5
Approach 6
Approach 6
Approach 7
Approach 7
Approach 8
Approach 8
Approach 9, on air
Approach 9, on air

The rover keeps to a fixed set of six faces; no frame gives it any other expression.

Credits

Design and art direction
Jean Ivanov
3D models
Irlen Turlykhanov
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