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Yandex Qazaqstan Event visuals & badges

ClientYandex Qazaqstan, autonomous transport launch
Kind of workEvent visuals & badges
IndustryMobility
Year2026
What was doneScreen imagery and a badge system for the launch of rovers and robotaxis in Almaty.
Courtesy City: screen imagery for the launch of rovers and robotaxis in Almaty.
Courtesy City: screen imagery for the launch of rovers and robotaxis in Almaty.

I developed screen imagery and badge designs for Yandex Qazaqstan’s autonomous-transport launch. The visual system brings together the event’s digital stage and physical materials.

Silver badge application. Material visualisation.
Silver badge application. Material visualisation.

Courtesy City places people at the centre of the scene: a rover and a robotaxi give way at a pedestrian crossing. Restrained city geometry, a mountain horizon and turquoise transport connect the idea to Almaty.

The badge system in the autonomous-transport palette.
The badge system in the autonomous-transport palette.

The badge designs apply the same brand language through typography, cropped graphic elements and a silver-and-turquoise palette. The images show the screen direction and designed material applications.

The pedestrian crossing stays at the centre of the visual story.
The pedestrian crossing stays at the centre of the visual story.
A second badge composition built around the brand line.
A second badge composition built around the brand line.

Credits

Design and art direction
Jean Ivanov

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