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TIMEFEST

Festival identity Identity, posters, posts and wayfinding for a one-day festival paid for by the minute.

Client
TIMEFEST, festival
Kind of work
Festival identity
Industry
Events
Year
2022

Overview

TIMEFEST was held on 11 June 2022 at The Patio SmArtPoint in Almaty by TimeApp, the pay-per-minute app, and SmArtPoint. There was no ticket: guests came in through the app and paid for the minutes they stayed.

Artist names on the stage screen, the festival’s name on the DJ booth.
Artist names on the stage screen, the festival’s name on the DJ booth.
The poster in A3, A4 and A5, to scale: each format has its own crop of the ribbon.
The poster in A3, A4 and A5, to scale: each format has its own crop of the ribbon.
The festival box, presentation mockup.
The festival box, presentation mockup.
The animated poster for the screen of the Baluan Sholak Sports Palace.
The same poster on the palace screen, from an Instagram story.
The same poster on the palace screen, from an Instagram story.

Artist cards10

Artist card: ВИНЕР, the guest from Moscow.
Artist card: JANM Band.
Artist card: Andrianskiy.
Artist card: Aki.
Artist card: Nurboogie.
Artist card: Seidahan.
Artist card: Kreshbeatz.
Artist card: Saint Bam.
Artist card: Swagokat.
Artist card: Glikerii.
Post for Bar Americano, one of the festival bars.
Post for Switch Bar.

By the minute

The earlier series: the date, the hours and 18+ around a glowing hourglass, as a post and a story.

The hourglass post and story.

The identity is green on black. A ribbon twisted into a figure eight, with the festival’s name printed along it, runs through the posters and their moving versions. Green arrows and signs led guests from the street to the two stages, the bars and the games.

Arrow posters on the columns led guests from the street to the festival.
Arrow posters on the columns led guests from the street to the festival.
A signpost at the venue: directions and the map.
A signpost at the venue: directions and the map.
The directions in Russian, Kazakh and English.
The directions in Russian, Kazakh and English.
The smoking-area sign in place.
The basketball sign on the hoop stand.
The photo booth sign.

Credits

Art director
Jean Ivanov
Organisers
TimeApp, SmArtPoint
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